#Global Trends
Your content can also ‘make magic’, ‘resonate’, and ‘empower’: the effects of digital transformation on branding
Global content management is a challenge for organisations scaling their businesses or managing their activity in multiple markets. It’s something we don't often give the same strategic focus as managing other digital assets, such as sales channels. Is branding in decline? Is being relevant, unique and differentiating no longer as important to our customers?